As the COO, I often find myself travelling between our offices. Just the other day I had to return south for a client meeting and had made the decision to travel by plane, on the new Flybe route to Stansted. I checked in at Newcastle Airport and was walking to the departure gates when I spotted one of our clients. There in front of me was Mtrec, lit up in a prime position on a massive billboard. Mtrec are a specialist agency providing innovative recruitment and training services to the engineering and manufacturing industry.
It was great to see a client advertised at the airport in such a high footfall area, reinforcing their brand to businessmen and women commuting to and from the South and further afield. The offline advertising mirrored the online interface design we created for them perfectly and that sighting made my journey a lot sweeter.