Salesforce Integration

Salesforce Integration

23/06/2016

Salesforce integration is something that all businesses should consider. Salesforce.com is one of the most highly valued cloud computing businesses. It brings together all of your customers data, hosting it via a single, integrated platform. This gives you the ability to enhance your business and boost profits. You can make improved decisions regarding everything from customer service to marketing. After all, the only way to be successful is to have a complete understanding of your consumers.

 

It is likely that you already use many applications at your enterprise, and it is crucial that Salesforce is integrated properly if it is to be effective. By integrating Salesforce with all apps that are related you can achieve higher levels of quality, efficiency, and operational consistency. There are various parts of your applications that may be a target for integration with Salesforce, including security, business logic, and data. The latter is the most common scenario. If you have apps written in different programming languages, you can utilise an open API so that you use one shared database to manage all related data. There are other options you have at your disposal as well, including cloud-to-cloud integration tools, language-specific resources and toolkits, and bulk data transfer API.

 

Once all data is integrated with Salesforce, you will then have the ability to synchronise it effectively to make the most from the platform. After all, you will never have full clarity over your business if you do not analyse all data – you can’t pick and choose. There are many ‘clouds’ that make up Saleforce’s Customer Success Platform, including the Analytics Cloud, Service Cloud, IoT cloud, and Sales Cloud. Your business’s data is the backbone of all clouds.

 

Let’s take a look at some of the clouds in further depth to determine how you can use data for your benefit. The Analytics solution allows you to do more with your data. You can connect to other clouds, such as the Service Cloud and Sales Cloud, and you can explore information dynamically to spot trends and visualise KPIs (Key Performance Indicators). With the Sales Cloud, you will have all of the information to make quick decisions based on the most up-to-date data, and you will know what to prioritise. This can also be done from any device.

 

What about the Service Cloud? Data allows you to provide intelligent and personalised customer service. You can use data from your past conversation with the person in question to provide them with a better level of service. You can also analyse this part of your business to spot any weaknesses in your customer support. Customer data drives everything on the Marketing Cloud, allowing you to know your customers in real time so you can drive relevant communications. You can also plan and optimise the customer journey using this data to increase the chances of a sale.

 

This merely scratches the surface regarding what you can do once data has been synchronised with Salesforce integration. This platform will take your business to the next level; you simply need to ensure it is integrated successfully.

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