Insight: UNISON is one of the UK's largest trade unions, serving more than 1.3 million members. They represent people who work in vital public services like education, health and local councils. Keeping children and the vulnerable members of society safe and cared for.
Vision: Boxmodel were approached to update the Skills for Schools Website by UNISON. After carefully studying trends in Google Analytics, reviewing the existing site and content and site performance, a strategy was created to completely re-design and re-develop the site.
The strategy for the new site saw a completely new set of key requirements developed. These requirements saw the focus of the site move from aimed solely at desktop users, to a site which would cater for desktop users, but also allow the high volume of mobile and tablet users to access the site. The need was also established to make greater use of the career planner tool as a way of aiding the user to discover relevant content within the site. The existing site was also performing poorly with regards to SEO, which in turn was having a negative impact on site traffic as there was a reliance on a large percentage of visits to be generated from search engine results pages based on relevant queries in the education sector.
Impact: The development team created a responsive site with a dynamic homepage, which gives users a snapshot of the key site areas – jobs, case studies and the career planner. The career planner tool was re-imagining, looking carefully at the latest UX trends to ensure that the functionality was geared towards the user getting as much out of the tool from the data they put in, across all platforms, as the previous tool was unusable on mobile and tablet devices. This lead to the career planner process being streamlined from 6 data input intensive steps to 4 simple and efficient steps that required minimal input from the user.
The site is now independently managed by UNISON as they make use of Boxmodel's own Microsoft .NET powered CMS, for full content editing capabilities and management of the career planner tool. The UNISON team have been able to keep the site fresh and relevant by adding case studies, updating job roles profile and training information, enabling the site to regain its status as a key resource for staff in the primary and secondary education sectors.