Virbac project imagery

Virbac

Animal Healthcare
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Project Features

Insight: Virbac is the global leaders in veterinary pharmaceuticals. Operating production facilities in nine countries with a further 5 research centres across the globe, Virbac had a reported turnover of 736 million Euros in 2013 and has enjoyed year on year growth.

Virbac project imagery
Virbac project imagery
Virbac project imagery
Vision: Virbac identified that veterinary practitioners required assistance with the commercial aspect of their animal health businesses. The brief was to produce an online solution to embrace and support this target market.
A stakeholder group was formed to help with the strategic review. As a result of this process a digital road-map was developed, clearly outlining the development and implementation path required to resolve the issues.
 
The final solution allowed vets, practice staff and nurses to engage a number of services and activities. Ranging from e-learning to customisable stationery, mystery shopping to receptionist training, the portfolio of products embraces every need of the discerning veterinary practice. 
Virbac project imagery
Virbac project imagery
Impact: Launched at one of the world's leading veterinary events, BSAVA, the solution quickly gained momentum with large numbers registering and accessing the system. The client goals of enhanced learning and development, brand promotion and product communication were achieved. The penetration to market via this method was reported to be in excess of 92%.

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